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# This would likely be a very welcome feature for most end-users, but wouldn’t this drastically limit…
- URL: https://news.facer.io/this-would-likely-be-a-very-welcome-feature-for-most-end-users-but-wouldnt-this-drastically-limit/
- Published: 2018-03-17T16:18:21.000Z
- Updated: 2018-03-17T16:18:21.000Z
- Description: In these voice-driven experiences which have zero visual elements, the maker only has very few opportunities to create a brand/persona: the…
- Author: Facer

This would likely be a very welcome feature for most end-users, but wouldn’t this drastically limit the ability for Google, Amazon, etc to truly brand their experience ?

In these voice-driven experiences which have zero visual elements, the maker only has very few opportunities to create a brand/persona: the name, the voice tone, and the way the voice behaves/acts. If this was fully customizable, what would differentiate Alexa, from Cortana, etc?

It would seem like the long-term negative impact on the brand equity could outweigh the short term gains and fun of having the ability to change the call-name.